About Us

Seiketsu was established on May 1, 1987. It began as a challenging single-level direct sales business operating from a rented office space of less than 200 square meters. Despite the difficult circumstances of limited financial, material, and human resources, the two founding siblings persevered with unwavering determination, strong fighting spirit, and endurance, going through a solid process of establishment and growth. Recognizing the limitations of the existing direct sales business model and its inability to benefit all participating partners, Seiketsu officially transformed into a multi-level direct sales business in 1995. By leveraging years of accumulated market experience and unwavering willpower, Seiketsu's direct sales gradually took shape and gained momentum. Along the way, it experienced the global financial storm of 1997. Adhering to the principle of sustainable operation, the founders united the collective strength of Seiketsu with sincerity and demonstrated the spirit of "rising together and working diligently." Even in the face of widespread layoffs and business closures in the market at that time, Seiketsu not only did not contract but expanded its team, continuously developed new products, injected new vitality, and turned the crisis into an opportunity. This enabled Seiketsu to quickly recover and stride towards the path of success.

Starting from 1999, Seiketsu's annual performance began to show a linear upward trend, repeatedly setting new records. The business territory of Seiketsu also began to expand throughout Malaysia. In 2005, Seiketsu made an investment of nearly one million Malaysian ringgit in a self-owned office building in the Ipoh area. In the same year, in October, Seiketsu took its first step in cross-border operations by establishing its first international subsidiary in neighboring Singapore, spreading its wings like a soaring giant eagle.

In 2008, Seiketsu business was formally launched in Indonesia, after purchasing an office building for approximately 1 Million ringgit in a new shopping center in Jakarta a year before. On 4th August, 2010, Seiketsu has officially moved to its new HQ in Wisma Seiketsu (worth 15 Million ringgit). With spacious interior and well organized departments in a 5 stars luxurious ambiance, Seiketsu is now fully prepared to meet the new challenges as a corporate business model.

Currently, Seiketsu has a total of 8 branches in Malaysia,located in Ipoh, Butterworth, Alor Setar, Johor Bahru, Kota Bharu, Kuantan, Kuching, and Miri. The trumpet of Seiketsu's enterprise has already sounded, setting sail towards the vast world, embracing a bright future.

Leonardo Shen met CEO of Seiketsu when he attended Psychology of Vision Workshop which was founded by Dr. Chuck Spezzano (American Top 10 Spiritual Master) at Hawaii in year 2002. They became close friend after they supported each other for the past 3 - 4 years during the psychology workshop held around the world. Through the sincere invitation by CEO of Seiketsu, Leonardo Shen begun to know more about Seiketsu's internal organization and systems. He found the difference between Seiketsu and other companies - is the integrated human most precious feeling of "LOVE". He is so touched with the company's vision, this makes Seiketsu different with other companies. In 2010, Seiketsu established international office in Taiwan, and Leonardo Shen officially joined Seiketsu as Global Director. Leonardo Shen holds a master degree in The Master of Business Administration (MBA), and he has 25 years of knowledge and practical experience in management. In 2013, Leonardo Shen officially holds the concurrent post of Executive Director under the invitation by CEO and Chairlady of Seiketsu. He is committed to build a sustainable business model in Seiketsu management systems and also lead Seiketsu to a new top generation enterprise in Malaysia.

Leonardo Shen

Global Director / Executive Director

Seiketsu Five Culture

These are the core cultures in Seiketsu. Our leaders lead the team with love and passion, and promote love through a few approaches, namely The Culture of Smiles, Politeness, Respect and Bowing, Reading, and Mutual Love.

The Culture of Smile

A smile is the most direct and positive way to convey human feelings. It gives us strength, faith and courage to move forward. It also features tolerance and recognition. It creates peace, purifies our minds and motivates us. Live life with a smile, be optimistic!

The Culture of Politeness

Politeness is the guide and specifications of words and manners to convey mutual respect and friendship in our interaction through languages, facial expressions, behaviors and attitudes. We deliver the message of love through well-mannered behaviors.

The Culture of Respect and Bowing

Bowing is an act of respect as well as sense of gratitude towards others. The act of bowing also makes oneself a more likable person. It creates greater fortune for him and many people will be willing to help him along the way, thus his happiness will continue to grow. Seiketsians bow of respect to 4 concepts -"Love, Contribute, Sponsor & Give Back to the Society", indicating their willingness to make it happen, in fulfilling their responsibility to serve the society.

The Culture of Reading

Reading is a means of self-development. In current information age of the 21st century, we gain knowledge through reading. Reading opens our mind and allows us to convert knowledge into productivity. Henceforth, it may help to establish a force to promote social development and progress. Reading broaden one's view, makes​​ him understand about the majesty of the world and the grandeur of humankind, thus helps him to produce judgments that go beyond his own experiences.

The Culture of Mutual Love

Mutual love is awareness and a mixed feeling of grateful, thankful and appreciation to others. It enlightens a person about his relationship with another person or the general community. Mutual love is a culture of generosity that creates a loving atmosphere which is full of consideration and consciousness of putting others’ need before one’s own.